{"id":124,"date":"2021-05-08T09:29:28","date_gmt":"2021-05-08T12:29:28","guid":{"rendered":"https:\/\/truepay.brandgym.com.br\/?page_id=124"},"modified":"2021-07-12T11:17:01","modified_gmt":"2021-07-12T14:17:01","slug":"territorio-verbal","status":"publish","type":"page","link":"https:\/\/truepay.brandgym.com.br\/index.php\/territorio-verbal\/","title":{"rendered":"Territ\u00f3rio Verbal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"124\" class=\"elementor elementor-124\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3985b61c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3985b61c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-184b4387\" data-id=\"184b4387\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ee15b72 elementor-widget elementor-widget-image\" data-id=\"4ee15b72\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/truepay.brandgym.com.br\/\">\n\t\t\t\t\t\t\t<img src=\"https:\/\/truepay.brandgym.com.br\/wp-content\/uploads\/2021\/06\/logo.svg\" title=\"logo\" alt=\"logo\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6667a7ed\" data-id=\"6667a7ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dd631b3 elementor-nav-menu__align-right elementor-nav-menu--indicator-classic elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"3dd631b3\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<nav role=\"navigation\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-background e--animation-fade\"><ul id=\"menu-1-3dd631b3\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-230\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/estrategia\/\" class=\"elementor-item\">Estrat\u00e9gia<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-231\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/posicionamento\/\" class=\"elementor-item\">Posicionamento<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-232\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/territorio-verbal\/\" class=\"elementor-item\">Territ\u00f3rio Verbal<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-233\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/elementor-195\/\" class=\"elementor-item\">Territ\u00f3rio Visual<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-234\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/logos\/\" class=\"elementor-item\">Logo<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-235\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/exemplos\/\" class=\"elementor-item\">Exemplos<\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i class=\"eicon-menu-bar\" aria-hidden=\"true\"><\/i>\n\t\t\t<span class=\"elementor-screen-only\">Menu<\/span>\n\t\t<\/div>\n\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" role=\"navigation\" aria-hidden=\"true\"><ul id=\"menu-2-3dd631b3\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-230\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/estrategia\/\" class=\"elementor-item\">Estrat\u00e9gia<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-231\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/posicionamento\/\" class=\"elementor-item\">Posicionamento<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-232\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/territorio-verbal\/\" class=\"elementor-item\">Territ\u00f3rio Verbal<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-233\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/elementor-195\/\" class=\"elementor-item\">Territ\u00f3rio Visual<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-234\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/logos\/\" class=\"elementor-item\">Logo<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-235\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/exemplos\/\" class=\"elementor-item\">Exemplos<\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44d2b256 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"44d2b256\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-267b102b\" data-id=\"267b102b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71c44629 elementor-widget elementor-widget-heading\" data-id=\"71c44629\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Territ\u00f3rio Verbal<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-637e1409 elementor-widget elementor-widget-text-editor\" data-id=\"637e1409\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">Como falamos, sobre o que falamos, quais termos e express\u00f5es usamos.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ceb2c4c\" data-id=\"6ceb2c4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a9aad03 elementor-widget elementor-widget-image\" data-id=\"7a9aad03\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/truepay.brandgym.com.br\/wp-content\/uploads\/2021\/07\/fotogragfia1.png\" title=\"fotogragfia1\" alt=\"fotogragfia1\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c21f9df elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2c21f9df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25b0785b\" data-id=\"25b0785b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a0e6d0c elementor-widget elementor-widget-heading\" data-id=\"6a0e6d0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Direto<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-512f5d32 elementor-widget elementor-widget-text-editor\" data-id=\"512f5d32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">Que fala o necess\u00e1rio, sem elaborar discursos ou for\u00e7ar express\u00f5es. Inspirado na tradi\u00e7\u00e3o oral, evita formalidades e frases truncadas, vai direto ao que interessa.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0e9fad elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c0e9fad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-18aa7c2\" data-id=\"18aa7c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f85ad84 elementor-widget elementor-widget-heading\" data-id=\"f85ad84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Como \u00e9<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b93dbd elementor-widget elementor-widget-text-editor\" data-id=\"0b93dbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">\u2022 Usar frases que s\u00e3o entendidas de primeira<\/span><\/p><p><span style=\"font-weight: 400;\">\u2022 Evitar constru\u00e7\u00f5es com v\u00edrgulas, par\u00eanteses, travess\u00f5es\u2026 (pontua\u00e7\u00f5es que travam o texto)<\/span><\/p><p><span style=\"font-weight: 400;\">\u2022 Procurar usar as palavras faladas pelo nosso p\u00fablico para evitar a necessidade de maiores explica\u00e7\u00f5es<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-938667b\" data-id=\"938667b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a50ca8b elementor-widget elementor-widget-heading\" data-id=\"a50ca8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O que n\u00e3o \u00e9<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acada13 elementor-widget elementor-widget-text-editor\" data-id=\"acada13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">\u2022 Confundir conceitos t\u00e9cnicos<\/span><\/p><p><span style=\"font-weight: 400;\">\u2022 Abrir margem para interpreta\u00e7\u00f5es erradas<\/span><\/p><p><span style=\"font-weight: 400;\">\u2022 Falar com pressa ou grosseria<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb813cb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fb813cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cb4ef3\" data-id=\"6cb4ef3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fd7203 elementor-widget elementor-widget-heading\" data-id=\"8fd7203\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exemplos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38bb8bb elementor-widget elementor-widget-text-editor\" data-id=\"38bb8bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">Fa\u00e7a seu pedido e escolha Truepay como forma \nde pagamento.\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-460687f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"460687f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-032722f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"032722f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf4997b\" data-id=\"bf4997b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aae12c2 elementor-widget elementor-widget-heading\" data-id=\"aae12c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Did\u00e1tico<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc6eed5 elementor-widget elementor-widget-text-editor\" data-id=\"bc6eed5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">Que se preocupa em se fazer entender, colocando-se no lugar de quem ouve e falando de igual para igual. Explica o que diz e d\u00e1 exemplos na pr\u00e1tica.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00c7de3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"00c7de3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9290bc6\" data-id=\"9290bc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00ca272 elementor-widget elementor-widget-heading\" data-id=\"00ca272\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Como \u00e9<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde7ba9 elementor-widget elementor-widget-text-editor\" data-id=\"dde7ba9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">\u2022 Sempre confirmar o que a pessoa entendeu sobre o que foi dito<\/span><\/p><p><span style=\"font-weight: 400;\">\u2022 Explicar como a True funciona<\/span><\/p><p><span style=\"font-weight: 400;\">\u2022 Integrar tutoriais e informa\u00e7\u00e3o iconogr\u00e1fica aos principais canais de comunica\u00e7\u00e3o<\/span><\/p><p><span style=\"font-weight: 400;\">\u2022 Se adequar aos termos e h\u00e1bitos culturais da regi\u00e3o para se aproximar do p\u00fablico<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c2dee63\" data-id=\"c2dee63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80c7f13 elementor-widget elementor-widget-heading\" data-id=\"80c7f13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O que n\u00e3o \u00e9<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22343 elementor-widget elementor-widget-text-editor\" data-id=\"5a22343\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">\u2022 Sugerir que sabe mais que o cliente sobre o neg\u00f3cio dele<\/span><\/p><p><span style=\"font-weight: 400;\">\u2022 Professoral\/palestrante (a gente quer se fazer entender e n\u00e3o ser o centro das aten\u00e7\u00f5es)<\/span><\/p><p><span style=\"font-weight: 400;\">\u2022 Apropria\u00e7\u00e3o cultural ou vulgariza\u00e7\u00e3o de regionalismos\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u2022 Banalizar jarg\u00f5es do segmento<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5358bd9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5358bd9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-629cf9e\" data-id=\"629cf9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3086e80 elementor-widget elementor-widget-heading\" data-id=\"3086e80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exemplos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e88b09 elementor-widget elementor-widget-text-editor\" data-id=\"1e88b09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">Na TruePay voc\u00ea usa os seus receb\u00edveis como forma de pagamento.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7a5c3b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f7a5c3b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7843479 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7843479\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e6c517\" data-id=\"2e6c517\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efe7297 elementor-widget elementor-widget-heading\" data-id=\"efe7297\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De verdade<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1c74c0 elementor-widget elementor-widget-text-editor\" data-id=\"c1c74c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">N\u00e3o esconde, n\u00e3o inventa e n\u00e3o faz promessas falsas. Sustenta seu jeito de ser, n\u00e3o tem nada a esconder. \u00c9 de verdade quem nunca diz mentiras.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c463961 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c463961\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-733842f\" data-id=\"733842f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-667f43a elementor-widget elementor-widget-heading\" data-id=\"667f43a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Como \u00e9<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06842e2 elementor-widget elementor-widget-text-editor\" data-id=\"06842e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">\u2022 Contar como funcionam os processos na pr\u00e1tica<\/span><\/p><p><span style=\"font-weight: 400;\">\u2022 Mostrar a realidade (compartilhando prints e casos reais)<\/span><\/p><p><span style=\"font-weight: 400;\">\u2022 Se colocar na realidade do cliente (falando sobre o dia a dia dele)<\/span><\/p><p><span style=\"font-weight: 400;\">\u2022 Sem dupla informa\u00e7\u00e3o ou discurso desalinhado<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da03cf7\" data-id=\"da03cf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffa7484 elementor-widget elementor-widget-heading\" data-id=\"ffa7484\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O que n\u00e3o \u00e9<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1bdeb elementor-widget elementor-widget-text-editor\" data-id=\"7a1bdeb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">\u2022 S\u00f3 comunica\u00e7\u00e3o de produto<\/span><\/p><p><span style=\"font-weight: 400;\">\u2022 Expor informa\u00e7\u00f5es sigilosas <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cceecbe elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cceecbe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-495794f\" data-id=\"495794f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f91db3 elementor-widget elementor-widget-heading\" data-id=\"1f91db3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exemplos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d9286 elementor-widget elementor-widget-text-editor\" data-id=\"62d9286\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">Sem precisar antecipar, sem an\u00e1lise de cr\u00e9dito, sem negociar prazo, sem ficar devendo.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7308cfd0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7308cfd0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6168f75d\" data-id=\"6168f75d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32f2c4bb elementor-widget elementor-widget-text-editor\" data-id=\"32f2c4bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Todas as fotografias s\u00e3o meramente ilustrativas e n\u00e3o podem ser reproduzidas sem a devida autoriza\u00e7\u00e3o.<\/p><p>\u00a0<\/p><p>Brandbook desenvolvido pela Brand Gym.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-65ff2572\" data-id=\"65ff2572\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46dfaa08 elementor-widget elementor-widget-image\" data-id=\"46dfaa08\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/truepay.brandgym.com.br\/wp-content\/uploads\/2021\/05\/bgym.png\" title=\"bgym\" alt=\"bgym\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Territ\u00f3rio Verbal Como falamos, sobre o que falamos, quais termos e express\u00f5es usamos. Direto Que fala o necess\u00e1rio, sem elaborar discursos ou for\u00e7ar express\u00f5es. Inspirado na tradi\u00e7\u00e3o oral, evita formalidades e frases truncadas, vai direto ao que interessa. Como \u00e9 \u2022 Usar frases que s\u00e3o entendidas de primeira \u2022 Evitar constru\u00e7\u00f5es com v\u00edrgulas, par\u00eanteses, travess\u00f5es\u2026&hellip; <a class=\"more-link\" href=\"https:\/\/truepay.brandgym.com.br\/index.php\/territorio-verbal\/\">Continuar lendo <span class=\"screen-reader-text\">Territ\u00f3rio Verbal<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"_links":{"self":[{"href":"https:\/\/truepay.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/pages\/124"}],"collection":[{"href":"https:\/\/truepay.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/truepay.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/truepay.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/truepay.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=124"}],"version-history":[{"count":28,"href":"https:\/\/truepay.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/pages\/124\/revisions"}],"predecessor-version":[{"id":569,"href":"https:\/\/truepay.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/pages\/124\/revisions\/569"}],"wp:attachment":[{"href":"https:\/\/truepay.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}