{"id":195,"date":"2021-05-08T12:16:33","date_gmt":"2021-05-08T15:16:33","guid":{"rendered":"https:\/\/truepay.brandgym.com.br\/?page_id=195"},"modified":"2021-07-12T12:32:39","modified_gmt":"2021-07-12T15:32:39","slug":"elementor-195","status":"publish","type":"page","link":"https:\/\/truepay.brandgym.com.br\/index.php\/elementor-195\/","title":{"rendered":"Territ\u00f3rio Visual"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"195\" class=\"elementor elementor-195\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1fb668 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b1fb668\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-63512d88\" data-id=\"63512d88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53a75915 elementor-widget elementor-widget-image\" data-id=\"53a75915\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/truepay.brandgym.com.br\/\">\n\t\t\t\t\t\t\t<img src=\"https:\/\/truepay.brandgym.com.br\/wp-content\/uploads\/2021\/06\/logo.svg\" title=\"logo\" alt=\"logo\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-16921c61\" data-id=\"16921c61\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d859569 elementor-nav-menu__align-right elementor-nav-menu--indicator-classic elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"7d859569\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<nav role=\"navigation\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-background e--animation-fade\"><ul id=\"menu-1-7d859569\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-230\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/estrategia\/\" class=\"elementor-item\">Estrat\u00e9gia<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-231\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/posicionamento\/\" class=\"elementor-item\">Posicionamento<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-232\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/territorio-verbal\/\" class=\"elementor-item\">Territ\u00f3rio Verbal<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-233\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/elementor-195\/\" class=\"elementor-item\">Territ\u00f3rio Visual<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-234\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/logos\/\" class=\"elementor-item\">Logo<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-235\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/exemplos\/\" class=\"elementor-item\">Exemplos<\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i class=\"eicon-menu-bar\" aria-hidden=\"true\"><\/i>\n\t\t\t<span class=\"elementor-screen-only\">Menu<\/span>\n\t\t<\/div>\n\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" role=\"navigation\" aria-hidden=\"true\"><ul id=\"menu-2-7d859569\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-230\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/estrategia\/\" class=\"elementor-item\">Estrat\u00e9gia<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-231\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/posicionamento\/\" class=\"elementor-item\">Posicionamento<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-232\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/territorio-verbal\/\" class=\"elementor-item\">Territ\u00f3rio Verbal<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-233\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/elementor-195\/\" class=\"elementor-item\">Territ\u00f3rio Visual<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-234\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/logos\/\" class=\"elementor-item\">Logo<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-235\"><a href=\"https:\/\/truepay.brandgym.com.br\/index.php\/exemplos\/\" class=\"elementor-item\">Exemplos<\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ae8a08 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"5ae8a08\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66e7786\" data-id=\"66e7786\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-646757c5 elementor-widget elementor-widget-heading\" data-id=\"646757c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Territ\u00f3rio Visual<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5491213c elementor-widget elementor-widget-text-editor\" data-id=\"5491213c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><div class=\"page\" title=\"Page 1\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>Aqui, voce\u0302 encontra toda a estrate\u0301gia da nossa marca, no que acreditamos e o que queremos construir, nosso jeito de ser, de falar e de nos comportarmos visualmente. Esse documento e\u0301 um compilado das diretrizes que constroem a nossa marca e, por isso, deve ser compartilhado com todas as pessoas da empresa e as que podem chegar no futuro.<\/p><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-23e10c3b\" data-id=\"23e10c3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-300763d9 elementor-widget elementor-widget-image\" data-id=\"300763d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/truepay.brandgym.com.br\/wp-content\/uploads\/2021\/07\/territorio_visual.svg\" title=\"territorio_visual\" alt=\"territorio_visual\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4612765 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"4612765\" data-element_type=\"section\" id=\"tipografia\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b2e45ea\" data-id=\"b2e45ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99e0b4d elementor-widget elementor-widget-heading\" data-id=\"99e0b4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tipografia<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd75ca elementor-widget elementor-widget-text-editor\" data-id=\"7cd75ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">Nossa tipografia \u00e9 uma sans serif totalmente amig\u00e1vel aos ambientes virtuais em que nossa\nmarca se encontra. A Inter \u00e9 uma fonte presente no cat\u00e1logo do Google Fonts, o que faz\ncom que sua aplica\u00e7\u00e3o em sites e aplicativos seja mais f\u00e1cil. Seu desenho simples e neutro\ncasa bem com nossa identidade visual e tom de voz &#8211; direto, did\u00e1tico e de verdade. Por\npossuir uma fam\u00edlia de pesos que vai do mais fino (thin) ao mais pesado (Black), \u00e9 uma\ntipografia que proporciona alto contraste quando precisamos dar destaque a informa\u00e7\u00f5es\ndentro de um texto corrido, em t\u00edtulos e legendas.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f9f4083\" data-id=\"f9f4083\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff3f28f elementor-widget elementor-widget-image\" data-id=\"ff3f28f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/drive\/u\/0\/folders\/1cd9K6HWxYmiTC-tggctYYhcE5-kWF8at\" target=\"_blank\">\n\t\t\t\t\t\t\t<img src=\"https:\/\/truepay.brandgym.com.br\/wp-content\/uploads\/2021\/07\/downloadbt-1-2.svg\" title=\"downloadbt-1 2\" alt=\"downloadbt-1 2\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19ec05ef elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"19ec05ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28d2a6ed\" data-id=\"28d2a6ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-423d45c3 elementor-widget elementor-widget-image\" data-id=\"423d45c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/truepay.brandgym.com.br\/wp-content\/uploads\/2021\/07\/tipografia.svg\" title=\"tipografia\" alt=\"tipografia\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-035791b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"035791b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31fdad4\" data-id=\"31fdad4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7449908 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7449908\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b61dcd1 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"b61dcd1\" data-element_type=\"section\" id=\"paleta\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-268c068\" data-id=\"268c068\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fad900d elementor-widget elementor-widget-heading\" data-id=\"fad900d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cores<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54e4f11 elementor-widget elementor-widget-text-editor\" data-id=\"54e4f11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">Nossa paleta principal tem quatro cores principais, com grande presen\u00e7a de branco e preto,\npara transmitir simplicidade e nossa personalidade sem travas, al\u00e9m de ter uma pegada\ndigital. O laranja \u00e9 nossa cor de destaque, trazendo energia e for\u00e7a para a nossa identidade,\nal\u00e9m de fazer contraste com as outras cores do sistema. J\u00e1 o cinza aparece para dar mais\ndinamismo \u00e0 paleta e trazer uma quebra no alto contraste entre branco e preto, quando\nnecess\u00e1rio. Juntas, essas cores criam um universo simples, mas forte e reconhec\u00edvel. Por\nserem nossas cores principais, s\u00e3o as que mais aparecem em nossa comunica\u00e7\u00e3o.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36a6d13\" data-id=\"36a6d13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79e4d93 elementor-widget elementor-widget-image\" data-id=\"79e4d93\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/truepay.brandgym.com.br\/wp-content\/uploads\/2021\/07\/paleta_principal.svg\" title=\"paleta_principal\" alt=\"paleta_principal\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cecf4a1 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"cecf4a1\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-322f22a\" data-id=\"322f22a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbd0d26 elementor-widget elementor-widget-heading\" data-id=\"cbd0d26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cores - paleta secund\u00e1ria<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6bd30 elementor-widget elementor-widget-text-editor\" data-id=\"7a6bd30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">A nossa paleta secund\u00e1ria cont\u00e9m cores utilizadas em nossos produtos digitais. Esta paleta\nn\u00e3o deve ser utilizada em comunica\u00e7\u00e3o, estando restrita para uso em bot\u00f5es, barras,\ngr\u00e1ficos e outras aplica\u00e7\u00f5es em contexto de usabilidade e experi\u00eancia do usu\u00e1rio, como\napps, site etc.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ce0512f\" data-id=\"ce0512f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc2952d elementor-widget elementor-widget-image\" data-id=\"dc2952d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/truepay.brandgym.com.br\/wp-content\/uploads\/2021\/07\/paleta_secunda\u0301ria.svg\" title=\"paleta_secunda\u0301ria\" alt=\"paleta_secunda\u0301ria\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2ea477 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d2ea477\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3204aec\" data-id=\"3204aec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acfc569 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"acfc569\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a399ded elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"a399ded\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4f5453b\" data-id=\"4f5453b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8a2e2a elementor-widget elementor-widget-heading\" data-id=\"b8a2e2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estilo de iconografia<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f349e60 elementor-widget elementor-widget-text-editor\" data-id=\"f349e60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">Utilizamos \u00edcones para deixar nossa comunica\u00e7\u00e3o mais visual e did\u00e1tica, resumindo\nmensagens em forma de imagem.Utilizamos um estilo de iconografia formado por formas\ngeom\u00e9tricas e simples, com linha arredondada e leves curvas que deixam seu desenho mais\namig\u00e1vel.Ao escolher ou criar novos \u00edcones, sempre observamos a espessura da linha, a\nsimplicidade no desenho e sempre utilizamos \u00edcones monocrom\u00e1ticos.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f69b2e\" data-id=\"3f69b2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdd8840 elementor-widget elementor-widget-image\" data-id=\"cdd8840\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/truepay.brandgym.com.br\/wp-content\/uploads\/2021\/07\/i\u0301cones.svg\" title=\"i\u0301cones\" alt=\"i\u0301cones\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae6e105 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ae6e105\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73e3ced\" data-id=\"73e3ced\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d5aa9a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0d5aa9a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8999a62 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"8999a62\" data-element_type=\"section\" id=\"fotos\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ae534f9\" data-id=\"ae534f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a98e231 elementor-widget elementor-widget-heading\" data-id=\"a98e231\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estilo de fotografia<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498e669 elementor-widget elementor-widget-text-editor\" data-id=\"498e669\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">Na nossa fotografia, sempre retratamos o nosso cliente, o varejista, com um sorriso no rosto\ne atitude acolhedora, transmitindo o seu orgulho em manter o seu neg\u00f3cio rodando dia ap\u00f3s\ndia. Gostamos de trazer as pessoas na frente dos seus neg\u00f3cios, seja no balc\u00e3o ou logo na\nentrada, abrindo as portas para receber seus clientes e fornecedores.Utilizamos um filtro\nque deixa a imagem quente, aproximando quem v\u00ea, trazendo o laranja da nossa identidade \ne um sentimento acolhedor e t\u00e1til para a fotografia. <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54744d6\" data-id=\"54744d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58cb1a8 elementor-widget elementor-widget-image\" data-id=\"58cb1a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/drive\/u\/0\/folders\/1cd9K6HWxYmiTC-tggctYYhcE5-kWF8at\">\n\t\t\t\t\t\t\t<img src=\"https:\/\/truepay.brandgym.com.br\/wp-content\/uploads\/2021\/07\/downloadbt-1-2.svg\" title=\"downloadbt-1 2\" alt=\"downloadbt-1 2\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adb4b85 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"adb4b85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56a3f86\" data-id=\"56a3f86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d76ed65 elementor-widget elementor-widget-image\" data-id=\"d76ed65\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/truepay.brandgym.com.br\/wp-content\/uploads\/2021\/07\/mood_fotogragfia.jpg\" title=\"mood_fotogragfia\" alt=\"mood_fotogragfia\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b2afca elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1b2afca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75673fd\" data-id=\"75673fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2db379 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a2db379\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b6f04e elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"4b6f04e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5323572\" data-id=\"5323572\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dfb932 elementor-widget elementor-widget-heading\" data-id=\"8dfb932\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estilo de ilustra\u00e7\u00e3o<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb67c46 elementor-widget elementor-widget-text-editor\" data-id=\"eb67c46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">Com nosso estilo de ilustra\u00e7\u00e3o, queremos estender o poder das fotografias e retratar\nnossos clientes, tanto utilizando o produto quanto a frente dos seus neg\u00f3cios.A ilustra\u00e7\u00e3o\nfunciona principalmente para explicar nosso produto quando e trazer um ar mais moderno\npara nossa comunica\u00e7\u00e3o.Seu desenho \u00e9 feito com formas geom\u00e9tricas, levemente\narredondadas, utilizando \u00e2ngulos e cores presentes em nosso logo, mantendo assim uma\npersonalidade \u00fanica<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ad0327\" data-id=\"5ad0327\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e60265 elementor-widget elementor-widget-image\" data-id=\"9e60265\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/truepay.brandgym.com.br\/wp-content\/uploads\/2021\/07\/ilustrac\u0327a\u0303o.svg\" title=\"ilustrac\u0327a\u0303o\" alt=\"ilustrac\u0327a\u0303o\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b6b1c78 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2b6b1c78\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6928ba9d\" data-id=\"6928ba9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e50ff3e elementor-widget elementor-widget-text-editor\" data-id=\"5e50ff3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Todas as fotografias s\u00e3o meramente ilustrativas e n\u00e3o podem ser reproduzidas sem a devida autoriza\u00e7\u00e3o.<\/p><p>\u00a0<\/p><p>Brandbook desenvolvido pela Brand Gym.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-469f6a29\" data-id=\"469f6a29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-345d6442 elementor-widget elementor-widget-image\" data-id=\"345d6442\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/truepay.brandgym.com.br\/wp-content\/uploads\/2021\/05\/bgym.png\" title=\"bgym\" alt=\"bgym\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Territ\u00f3rio Visual Aqui, voce\u0302 encontra toda a estrate\u0301gia da nossa marca, no que acreditamos e o que queremos construir, nosso jeito de ser, de falar e de nos comportarmos visualmente. Esse documento e\u0301 um compilado das diretrizes que constroem a nossa marca e, por isso, deve ser compartilhado com todas as pessoas da empresa e&hellip; <a class=\"more-link\" href=\"https:\/\/truepay.brandgym.com.br\/index.php\/elementor-195\/\">Continuar lendo <span class=\"screen-reader-text\">Territ\u00f3rio Visual<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"_links":{"self":[{"href":"https:\/\/truepay.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/pages\/195"}],"collection":[{"href":"https:\/\/truepay.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/truepay.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/truepay.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/truepay.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=195"}],"version-history":[{"count":73,"href":"https:\/\/truepay.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/pages\/195\/revisions"}],"predecessor-version":[{"id":593,"href":"https:\/\/truepay.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/pages\/195\/revisions\/593"}],"wp:attachment":[{"href":"https:\/\/truepay.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}